Memrise
Vocabulary with the MemBot AI chat companion
We publish a full Four-Mismatches fit assessment for the student-facing exam tools first. For this one, the facts below are what we have verified — run the Four Mismatches Test on it yourself for your own students.
Independence: Addestra builds learning products too (MathsTutor, TinkerWell). We never review or score our own, and no tool pays to be listed or to rank higher — how we assess fit.
What it does
What the AI actually does — Pivoted to an LLM-based 'MemBot' conversation partner for unscripted practice, plus AI that turns content into lessons.
Why it was built — Use cognitive-science memory techniques and real-world video of native speakers to make vocabulary stick.
Who built it
- Company
- Memrise
- Founders
- Ed Cooke · Ben Whately · Greg Detre
- HQ / origin
- London, UK
- Founded
- 2010
- Model
- B2C
- Languages
- Multiple
- Pricing
- Freemium subscription
We record durable facts only — no funding-raised or user-count figures. Unverified fields are marked [TBD] rather than guessed.
Where it sits
Memrise is on the EdTech AI 100 map, in language learning, built in United Kingdom.
Related & alternatives
- Duolingo (Max)Gamified courses with AI roleplay and explanations
- LingvistAdaptive vocabulary built on spaced repetition