Eneza Education
SMS and USSD learning for feature phones
The Four Mismatches · Eneza Education
System-native
Assessed for a Kenyan student on a feature phone (its home market).
- CurriculumPass
Curriculum-aligned revision built for the Kenyan exams (KCSE, and the KCPE-era 8-4-4 primary syllabus now transitioning to the CBC/KPSEA).
- LanguagePass
English and Kiswahili.
- PricePass
KES 10/week (~US$0.08) billed off airtime — built for cash-thin users.
- InfrastructurePass
USSD *291# and SMS on basic feature phones, no internet — reaches the students others can't.
Four passes; a decade-old proof that exam-native + feature-phone works at scale.
addestra.com · The Four Mismatches Test. A single fail means it was built for a different system.
Independence: Addestra builds learning products too (MathsTutor, TinkerWell). We never review or score our own, and no tool pays to be listed or to rank higher — how we assess fit.
What it does
What the AI actually does — Honestly thin on AI — SMS-based courses, quizzes and an ask-a-teacher service with adaptive assessment; not a generative-AI product.
Why it was built — A virtual tutor and teacher's assistant for millions of learners on basic phones across Africa, priced for low incomes.
Who built it
- Company
- Eneza Education (formerly MPrep)
- Founders
- Toni Maraviglia · Kago Kagichiri
- HQ / origin
- Nairobi, Kenya
- Founded
- 2011
- Model
- B2C
- Exam systems
- KCSE · KCPE (8-4-4 era, now transitioning to CBC/KPSEA)
- Languages
- English · Kiswahili
- Pricing
- KES 10/week (~US$0.08) or KES 1.43/day off airtime, via Safaricom
We record durable facts only — no funding-raised or user-count figures. Unverified fields are marked [TBD] rather than guessed.
The fit assessment
The scorecard above scores Eneza Education on the four axes on which exported EdTech fails to fit a local system — assessed for a Kenyan student on a feature phone (its home market). The verdict: Four passes; a decade-old proof that exam-native + feature-phone works at scale. For the full framework, see the Four Mismatches Test.
Where it sits
Eneza Education is on the EdTech AI 100 map, in exam prep & regional platforms, built in Kenya.